If you shop at New World, you've probably noticed the SMEG Knives promotion — collect a sticker for every $20 you spend, trade them in for SMEG kitchen knives. Runs until Sunday 4 October 2026, while stocks last.
We're a local tech repair business, not affiliated with New World or SMEG — this genuinely isn't "our" topic. But customers kept asking us "is this worth it?", so here's the strategy, short and straight.
Made for fun, not as official advice. We've checked the numbers carefully, but we're not affiliated with New World and can't guarantee every detail — always confirm anything important against New World's own page. Spot something we've missed? Let us know.
The strategy that actually saves money
The cash top-up isn't a flexible "pay $1 per missing sticker" deal — it's a fixed bundle: collect roughly half the stickers, pay a set cash amount. No in-between.
The one rule that matters: once you've collected half the stickers for something you want, stop collecting and pay the cash top-up instead. Every sticker past the halfway point costs you $20 in spend to save yourself $1 in cash — that's a bad trade. The cash top-up is always priced at exactly $1 per skipped sticker (except the Knife Block, which works out closer to $1.25 per sticker — the one item in the range priced worse than the rest).
- Join Club+ now. It's free and unlocks the Steak Knife set, Cutting Board, and Knife Block — no reason not to.
- Only count spend you were doing anyway. Stickers from your normal grocery shop are effectively free. Stickers from spend you wouldn't otherwise make aren't.
- Substitute into bonus-sticker products, don't add to your basket. If a bonus-eligible item matches something you'd buy anyway, buy that brand that week instead — same spend, extra sticker.
- Redeem as soon as you cross the halfway mark, don't wait. It's "while stocks last" — a sold-out item is a cost the maths above doesn't capture.
Want this worked out for your own numbers? Use the free calculator →
The full redemption table, for reference
| Item | Full stickers | Cash top-up |
|---|---|---|
| Vegetable Knife | 25 stickers | 13 Stickers + $13 |
| Utility Knife | 30 stickers | 15 Stickers + $15 |
| Small Santoku Knife | 35 stickers | 18 Stickers + $18 |
| Meat Knife | 35 stickers | 18 Stickers + $18 |
| Nakiri Knife | 40 stickers | 20 Stickers + $20 |
| Chef's Knife | 40 stickers | 20 Stickers + $20 |
| Steak Knife, set of 2 (Club+) | 40 stickers | 20 Stickers + $20 |
| Cutting Board (Club+) | 50 stickers | 25 Stickers + $25 |
| Knife Block (Club+) | Not available | 40 Stickers + $50 |
Club+ is free and required for the Steak Knife set, Cutting Board, and Knife Block.
Is it actually a good deal?
Honestly — we don't know for certain. We couldn't find a reliable, independently confirmed NZ retail price for these knives to compare against. SMEG's own NZ site or an in-store price tag is your best bet before deciding how much effort it's worth.